{"product_id":"the-mom-test","title":"The Mom Test","description":"\u003cp\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 124\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e English Books\u003c\/p\u003e\n\u003ch1 class=\"a-size-large a-spacing-none\"\u003e\u003cspan id=\"productTitle\" class=\"a-size-large product-title-word-break\" style=\"font-size: 16px;\"\u003eThe Mom Test: How to talk to customers \u0026amp; learn if your business is a good idea when everyone is lying to you.\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eThe Mom Test is a quick, practical guide that will save you time, money, and heartbreak.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThey say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eanyone \u003c\/span\u003e\u003cspan\u003e if your business is a good idea. It's a bad question and \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eeveryone will lie to you at least a little \u003c\/span\u003e\u003cspan\u003e. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eit's worth doing right \u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTalking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rob Fitzpatrick","offers":[{"title":"Default Title","offer_id":56250444415298,"sku":null,"price":750.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/2103\/2002\/files\/the-mom-test.jpg?v=1790213761","url":"https:\/\/www.booksparadise.pk\/products\/the-mom-test","provider":"Books Paradise","version":"1.0","type":"link"}